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B120 Tma 01 Essay

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Table of Contents
Overview 2
Competitive Advantage 2
Recent News 2
Management 2
Peer Companies 3
Investor Relations 4
Macro and Apple, Inc. 7
Industry Outlook 7
Apple in the Industry 7
Revenue Breakdown 8
Porter’s Five Forces 10
Other Analysts? 11
Growth Analysis 12
Profitability Analysis 13
Financial Strength Analysis 13
Management Effectiveness 14
Liquidity 15
Extended DuPont 15
Relative Valuation 16
Pro Forma Income Statements 17
Recommendation and Summary 19
Annual Income Statement 20
Balance Sheet 21
Statement of Cash Flows 22
Value Line 23

Company Profile[1]
Apple, Inc. designs and manufactures computers, mobile phones, portable music players, and related operating software and accessories. Operational focus is divided three ways, between software products, computer products, and communication products. Software products include the iPod, iTunes, Safari internet browser, and Quicktime, among others. Computer products include the MacBook, and communication products include the iPhone. Apple, Inc. was founded in 1976, and is headquartered in Cupertino, California. Apple generates retail sales through 215 stores and apple.com.
Competitive Advantage
Apple’s competitive advantage is the software that supports its innovative products. Apple creates unique software applications and systems that are designed solely for use by the Apple brand name.

Apple in Recent Headlines[2]
• 11/16/2008 – The Apple 3G iPhone will reach the Taiwan mobile phone market in December 2008.

• 11/15/2008 – Apple iPhones now allow users to perform internet Google searches through voice recognition software.

• 11/13/2008 – True Move, a Thai communications giant, will introduce the Apple 3G iPhone to the Thailand market within the next quarter.

• 11/09/2008 – Mark Papermaster was ordered to stop work as Apple’s Senior VP of Devices Hardware Engineering due to litigation over a non-compete clause with IBM, his former...

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