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2.3 Consumer Behaviour Assignment
Holiday decision making is one of the special from the traditional problem solving model of customer decision;
1) The consumer decision making is the traditional problem solving model
* Appear to be investigating a purchase decision-making process lies behind the action.
* The one of the important bit for the consumer is purchase decision process is the stage that consumer passes through from a choice about which item and service to purchase.
There are five different stages for the consumer behavior
* Need recognition
* Consumers or the sellers need to detection a different between a persons ideal and actual situation large enough to start a decision.
* It can be simple as noticing an empty cola bottle or it can be activated by marketing efforts.
* Information search
* There are two types of information search : Internal search and External search ;
*this could be the experiences in the passed or the knowledge is insufficient * the risk of purchasing the wrong product * private source, such as friends, and family etc... * Product rate in the public and the main one is the cost of meeting information is low.
Most of the consumers weren’t able to find the product ( holiday) they were looking for in first time, the reason for this is because they weren’t identify the right item category or find the option for the item. There are some sellers the
* in this stage consumers are trying to find the products that they were looking for sometimes they can’t find the right achieved in finding products (holiday).
* Evaluation of alternatives
* Most of the time the information search openness the problems for the customer and they are ;
* Mainly the criteria proposed for use the product.
* A productive can be a problem and might not be a problem (brand names that might gather up for the consumers.
* Increasing the consumers value view.