Dvd Decline - Essay by Mandiekirk

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DVD DECLINE
Mandie Kirk
Product Assessment
Marketing
100
Professor Verna Mayers
November 4, 2012

DVD DECLINE
Digital Versatile/Video Disc (DVD) is an optical disc storage format that was implemented and developed by Philips, Sony, Toshiba, and Panasonic in 1995. In 1997 movie and home entertainment distributors replaced the use of VHS tape with DVD as their primary source of distributing films to consumers in the home entertainment market. DVD easily replaced VHS tapes because of its ability to reproduce moving pictured and sound; it’s durability, and interactivity capabilities. DVDs current target market demographics are extremely wide. DVDs are sold in grocery, department, electronic, book and many other retail stores. You can also purchase DVDs through the Internet under a variety of different sites. DVDs are a consumer-friendly format primarily used for home entertainment for all mediums, as well as for business needs, storage backup and computer software. DVDs took a strong reign over the global audio and video market by replacing videotapes, video cartridges and laserdiscs as the mainstream format within a decade of its debut ("DVD INFO," n.d., para. 2).
Over the last few years that has been a significant decline in DVD sales. Many movie watchers find it convenient and significantly cheaper to watch movies through Video On Demand (VOD) sites as well the affordable Redbox rentals. VOD allows people to stream movies via their cable and Internet services at the touch a bottom for an inexpensive price. Redbox rentals are actual boxes positioned throughout towns and cities that allow people to rent a movie via the kiosk for one dollar per night. Younger generations have already started to abandon DVD usage because of their use of the Internet. “DVD sales plunged 20% in the US in the first quarter of 2011, with Hollywood studios blaming the timing of Easter and a glut of blockbuster releases in the same period last year for the $500m (£303m)...

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