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Google Case Study

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Below is a free excerpt of "Google Case Study" from Anti Essays, your source for free research papers, essays, and term paper examples.

I. History
The development of Google’s search technology began in January 1996 by two Stanford University computer science graduates students; Larry Page and Sergey Brin. These two men collaborated to create a search engine in which they called BackRub, the name is because of its ability to rate Web sites for relevancy by examining the number of back links pointing to the Web site.
BackRub would then be renamed Google, which was related to the mathematical term googol, which represented the numeral 1 followed by 100 zeros. The adoption of the new name reflected their mission to organize a seemingly infinite amount of information on the Internet. In 1998 a Stanford professor arranged for the two to meet an investor that would help take Google to the next level. The investor wrote a check for $100,000 and from there Google Inc., and then gathered over $ 1 million dollars from family and friends by the end of September 1998.
Google had the capability to grow with the acquisitions and expand in the search engine market. Google used its vast cash reserves to make strategic acquisitions that might lead to the development of new Internet applications offering advertising opportunities. Google Earth is one of the largest innovations which came from the acquisition of a company called Keyhole, a digital mapping company. Google Earth and Google Maps, allowed Internet users to view satellite images of any location in the world. Google also expanded its Web site features for email, calendar, and Web-based document and spreadsheet applications. Google also was able to create an alliance with Yahoo, which is the a high powered search engine company.
II. Analysis and Evaluation

Google is atop of the search industry. Above is a table that shows Google’s position in the search engine industry. Google is in first place followed by Yahoo. As you can see above Google is the only company that had a positive increase in the percentages. Google has a large margin...

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