Marketing Mix - Essay by Anthonynguyen

TOP ESSAY WRITING SERVICES REVIEWS


Rank
Service
General
Prices

1
  • Since 2008
  • Free revisions
  • Money-back guaranty
  • Up to 5% for the first order. Up to 15% for the orders starting from 2nd

from $9.97/pp

visit site

2
  • Since 2009
  • Free title page, revisions
  • Discount policy
  • Satisfaction guarantee
  • More than 100 000 orders delivered

from $9.97/pp

visit site

3
  • Since 2010
  • PhD holding authors only
  • SMS notifications & VIP support
  • Discount policy

from $22/pp

visit site

4
  • Since 2010
  • 24/7 support team
  • More than 500 writers
  • Money-back guaranty
  • Up to 15% discounts

from $9.97/pp

visit site

 

My Account
Anti Essays

Welcome

Anti Essays offers essay examples to help students with their essay writing.

Sign Up

Marketing Mix Essay

Open Document

Below is an essay on "Marketing Mix" from Anti Essays, your source for research papers, essays, and term paper examples.

Introduction
Product identification and background
The marketing mix, needs, wants & demands, customer relationship management and the new digital age are important basic concepts of the marketing. To apply the knowledge about these aspects, I decide to choose Honda Motor Company as the product.
Honda Motor Company, Ltd is a Japanese public multinational corporation which is known as a manufacturer of automobiles and motorcycles. Soichiro Honda and his partner, Takeo Fujisawa are the founders of the company. Honda has been the world's largest motorcycle manufacturer since 1959. Honda surpassed Nissan in 2001 to become the second-largest Japanese automobile manufacturer. As of August 2008, Honda surpassed Chrysler as the fourth largest automobile manufacturer in the United States. Honda is the sixth largest automobile manufacturer in the world. Honda was the first Japanese automobile manufacturer to release a dedicated luxury brand, Acura. Honda also manufactures garden equipment, marine engines, personal watercraft and power generators. Honda has been researching about intelligent robot and produced Asimo robot in 2000.

Outline
Introduction 1
Product identification and background 1
Outline 1
Analysis 2
Marketing mix 2
Needs, wants and Demands 3
Customer relationship management (CRM) 4
The new Digital Age 5
Reference 6
Analysis
Marketing mix
Theory of the 4 P’s
Product is the goods and services in combination that the company offers to the target market.
Price is the amount of money customers have to pay to obtain the product.
Place is the activities of the company to make the product available to target customers.
Promotion is the activities that communicate the values of the product and persuade the customers to buy it.

Theory of the marketing mix
Marketing mix is a combination of 4 P’s, product, price, place and promotion to satisfy the target market....

Show More


Related Essays

Citations

MLA Citation

"Marketing Mix". Anti Essays. 22 Nov. 2017

<http://anties.wressy.com/free-essays/Marketing-Mix-119029.html>

APA Citation

Marketing Mix. Anti Essays. Retrieved November 22, 2017, from the World Wide Web: http://anties.wressy.com/free-essays/Marketing-Mix-119029.html