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Marketing Plan

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Marketing plan

Executive Summary

“Teekha” is a reasonable and a well-structured restaurant. It not only aims to satisfy the customers with spicy tastes but also aims to satisfy the customers with mild tastes. “We are providing quality food with a difference.” Expanding as a business and innovating through diversification is one of the organizational objectives. The plan is to achieve growth by not only preparing good food but also providing take away and drive through services in the future. The target market represents the youth of today consisting of people who want to try out something new, hot and happening. A special menu will be provided, which includes promoting the product within the designated budget, creating the optimal effect, and maintaining the quality and uniqueness of the product. This will help achieve the desired marketing mix. Since the product represents a relatively new idea, it is difficult to predict its success in terms of how much market share it will snatch and how effectively and quickly will that happen. The product has so far received a positive and an enthusiastic response (predicting from the survey which was done as a pre marketing effort).

Mission Statement

“Apart from being the spiciest restaurant in town, we are providing quality foods with a difference”

We satisfy the taste buds of our customers by offering those greatest spices of all time, recipes that are tangy, filling, and splendid – all at reasonable prices and attentive service in an enjoyable atmosphere.

Current Marketing Situation

An overview of the market:

The food market, including hotels, restaurants, and fast food businesses have become very popular in Karachi in the recent years, with the opening of hundreds of fast food chains, like Mc Donald, KFC, Pizza Hut, Subway etc. It is not only the fast food chains that have gained popularity but instead lots of restaurants like Nando’s, Arizona Grill, Café Zouk, Nawab etc have come up to serve...

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