Mrkt 100 Product Reassessment - Essay by Westry1

TOP ESSAY WRITING SERVICES REVIEWS


Rank
Service
General
Prices

1
  • Since 2008
  • Free revisions
  • Money-back guaranty
  • Up to 5% for the first order. Up to 15% for the orders starting from 2nd

from $9.97/pp

visit site

2
  • Since 2009
  • Free title page, revisions
  • Discount policy
  • Satisfaction guarantee
  • More than 100 000 orders delivered

from $9.97/pp

visit site

3
  • Since 2010
  • PhD holding authors only
  • SMS notifications & VIP support
  • Discount policy

from $22/pp

visit site

4
  • Since 2010
  • 24/7 support team
  • More than 500 writers
  • Money-back guaranty
  • Up to 15% discounts

from $9.97/pp

visit site

 

My Account
Anti Essays

Welcome

Anti Essays offers essay examples to help students with their essay writing.

Sign Up

Mrkt 100 Product Reassessment Essay

Open Document

Below is an essay on "Mrkt 100 Product Reassessment" from Anti Essays, your source for research papers, essays, and term paper examples.

Assignment 2: Product Reassessment


Professor Kelly
MKT100093VA012-1132-001: Principles of Marketing I
Winter 2013
March 10, 2013

Using the product or service you chose in Assignment 1, provide a plan to reposition this product or service to a new target market. Remember this could mean a new use for the product or service you have chosen.



1. Discuss this product in terms of its repositioned target market demographics using U.S. Census Data.

My new target market for floppy disk would be museums specifically electronic museums. There are a few electronic museums worldwide and they could use these floppy’s’ for props and educational purposes. These museums promote and encourage the study of science and engineering using electronic heritage to educate and inspire students and the public. Electronic museums collects, preserves, exhibits, and makes available for research various artifacts, documents, and publications related to development of defense and other key electronics systems and the commercial products derived from them. Each museum provides visitors with an appreciation of the evolutionary milestones in electronics that led to the sophisticated products in use today, and honor the achievements of the pioneers who made these advancements possible. This target market would find the floppy disk very useful.



2. Determine the types of research needed to reposition this product or service.



I would use secondary data while researching my product for repositioning mainly because the floppy’s are going to be used for educational purposes and will not be used for something new. Secondary research uses outside information assembled by government agencies, industry and trade associations, labor unions, media sources, chambers of commerce, and so on. It's usually published in pamphlets, newsletters, trade publications, magazines, and newspapers. The information on floppy’s is readily accessible and fairly cheap to get,...

Show More


Related Essays

Citations

MLA Citation

"Mrkt 100 Product Reassessment". Anti Essays. 25 Nov. 2017

<http://anties.wressy.com/free-essays/Mrkt-100-Product-Reassessment-424718.html>

APA Citation

Mrkt 100 Product Reassessment. Anti Essays. Retrieved November 25, 2017, from the World Wide Web: http://anties.wressy.com/free-essays/Mrkt-100-Product-Reassessment-424718.html