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The Quality Guru's Essay

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Below is an essay on "The Quality Guru's" from Anti Essays, your source for research papers, essays, and term paper examples.


Introduction Page 6

Deming Page 6

Deming’s 14 points for Quality Management Page 7

Duran Page 8

Crosby Page 9-10

Common Points Page 10

Differences Page 11-12

A comparison of Deming, Juran, and Crosby Page 12

Nestle and Quality Page 13-14

Conclusion Page 15


Many organizations worldwide are focusing today on quality to restore their competitive edge. They know now that an emphasis on quality improves overall productivity and reduces costs.
This was not always the case, business people used to think just the opposite; that quality costs. As a result organizations emphasized productivity at the expense of quality and began to lose many of customers as competition increased.

Enter the quality gurus who slowly created a “Paradigm Shift” to everybody in the global marketplace. I will be discussing three of these “guru’s”, W. Edwards Deming, Philip B. Crosby and Joseph M. Juran, and comparing their strategies for quality management. These recognized quality experts have been carrying forth the message of quality for more than three decades.


The fundamental point in Deming’s theory is basically “The Customer is King” and is the most important part of the production system. Without a consumer, there is no reason to produce. Therefore the question that the organization must ask itself is ‘what does the customer want or what does the customer thinks he needs or wants?’
To Deming, the only meaningful definition of quality is that which the consumer specifies.
A product can be technically sound and cheap but if it is the wrong product, then it is worthless to the consumer.
It is important to anticipate the consumer’s future needs as well as those of the present in order to continue to meet the consumer’s definition of quality and sustain a competitive advantage.

Deming looks at quality from a systems and leadership perspective. He has...

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MLA Citation

"The Quality Guru's". Anti Essays. 20 Nov. 2017


APA Citation

The Quality Guru's. Anti Essays. Retrieved November 20, 2017, from the World Wide Web: