Below is an essay on "Tourism Management" from Anti Essays, your source for research papers, essays, and term paper examples.
Based on the Self-Study Readings
Topic: Business Tourism
Please see the attached Case Study on the Ace Conference Centre
As an expert in the business tourism market, you have been instructed to prepare an evaluation report on the conference centre and its operating environment.
This report should include SWOT and PEST analyses to highlight the challenges facing the conference centre business.
You should use your knowledge of trends in business tourism to include specific recommendations on how the conference centre could attract international visitors.
You can ‘locate’ the business in any destination of your choosing to assist you in developing your analyses of the conference centre and its operating environment. This should enable you to use specific examples of potential competitors and also include information on the market for business tourism in your chosen destination.
You should use relevant academic and industry references to support your arguments.
You should also use a range of examples to show your ability to apply theory to practice.
The guideline word count is around 1,500/2000 words.
Case Study: Ace Conference Centre
Ace Conference Centre is approximately 25 years old and there has been little investment in the facility over the years. The Conference Centre is situated in a business park, which is located around 5 kilometres from a major town and 10 kilometres from an International airport. The owners recognise that they now need to consider the future of the centre. Its current aim is to be the first choice of conference centre for all local businesses by providing excellent service in a relaxed environment away from the busy town. As the centre has been very focused on the local market, the only advertising that is done at this time is to place an advert in the local newspaper every month. The management believes that the centre’s...