Below is an essay on "Unicord Tuna Company" from Anti Essays, your source for research papers, essays, and term paper examples.
Unicord is a Thai based company founded in 1978. It was involved in various activities such as exporting and manufacturing canned dog food, wholesale exporting of frozen shrimp, but its primary service was processing and exporting canned tuna on a global level. Unicord’s main strategy was to set up a network of factories on five continents that would give the company easy access to fresh tuna as well as major markets. Since the United States was the largest importer of canned tuna and Unicord wanted to avoid various inconveniences such as high import duties, in 1989 it decided to purchase Bumble Bee; the 3rd largest US based tuna company. After the purchase Unicord faced major internal and external challenges and barriers. These barriers included undesirable environmental fishing techniques, which led to the tuna-dolphin controversy, cultural challenges, between the US and Thai management, and unstable price fluctuations of canned tuna in the US market. Due to all these unresolved challenges, Unicord fell into receiver ship in 1955. This case analysis, will attempt to present a few different solutions on how to help Unicord survive its current state. These options include selling Bumble Bee and trying to revitalize Unicord.
The main objective is trying to find a successful option to help Unicord out of the downward falling stage it is in. Although there will not be many options as more obstacles arise, these mistakes have to be clearly stated, to figure out why this has happened, what went wrong, where it went wrong, and if anything can be done to help in Unicord’s rejuvenation.
Unicord’s logic behind making this purchase of Bumble Bee seemed adequate and followed its global objectives and strategic goal. Since the United States was the largest importer of canned tuna it meant that they can overcome difficulties such as high import duties, trade regulations, and an increase in tariffs and stricter...