Whats Wrong with Csr? - Essay by Eoghanj

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Whats Wrong with Csr? Essay

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Below is an essay on "Whats Wrong with Csr?" from Anti Essays, your source for research papers, essays, and term paper examples.

What’s wrong with Corporate Social Responsibility

Like the iceberg, most CSR activity is invisible...It is often an active attempt to increase corporate domination rather than simply a defensive 'image management' operation.

CSR is supposed to be win-win. The companies make profits and society benefits. But who really wins? If there is a benefit to society, which in many cases is doubtful, is this outweighed by losses to society in other areas of the company's operation and by gains the corporation is able to make as a result? CSR has ulterior motives. One study showed that over 80% of corporate CSR decision-makers were very confident in the ability of good CSR practice to deliver branding and employee benefits. To take the example of simple corporate philanthropy, when corporations make donations to charity they are giving away their shareholders’ money, which they can only do if they see potential profit in it. This may be because they want to improve their image by associating themselves with a cause, to exploit a cheap vehicle for advertising, or to counter the claims of pressure groups, but there is always an underlying financial motive, so the company benefits more than the charity.

This section explores how CSR diverts attention from real issues, helping corporations to: avoid regulation, gain legitimacy and access to markets and decision makers, and shift the ground towards privatisation of public functions. CSR enables business to pose ineffective market-based solutions to social and environmental crises, deflecting blame or problems caused by corporate operations onto the consumer and protecting their interests while hampering efforts to find just and sustainable solutions.

CSR as Public Relations
CSR sells. By appealing to customers' consciences and desires

CSR helps companies to build brand loyalty and develop a personal connection with their customers. Many corporate charity tie-ins gain companies access to target markets and the...

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Whats Wrong with Csr?. Anti Essays. Retrieved January 16, 2018, from the World Wide Web: http://anties.wressy.com/free-essays/Whats-Wrong-With-Csr-415788.html